Following the launch of the #taymemchamem – The First Touch campaign, Ziaja (EUPC) rose to the #1 best-selling and trending product position in the hand care category across major e-commerce platforms.

The 194% increase in new customers is a metric that UpBase values more highly than pure revenue growth. In the maternity category, where the purchase cycle is short and the customer base changes continuously, the ability to expand reach to new customer groups is the key factor that determines long-term growth.